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Bias: A CBS Insider Exposes How the Media Distort the News, by Bernard Goldberg
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In his nearly thirty years at CBS News, Emmy Award winner Bernard Goldberg earned a reputation as one of the preeminent reporters in the television news business. When he looked at his own industry, however, he saw that the media far too often ignored their primary mission: to provide objective, disinterested reporting. Again and again he saw that the news slanted to the left. For years, Goldberg appealed to reporters, producers, and network executives for more balanced reporting, but no one listened. The liberal bias continued.
Now, breaking ranks and naming names, he reveals a corporate news culture in which the closed-mindedness is breathtaking and in which entertainment wins over hard news every time.
- Sales Rank: #840200 in Books
- Published on: 2003-01-21
- Released on: 2003-01-21
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .64" w x 6.00" l, .50 pounds
- Binding: Paperback
- 254 pages
Review
"This insider’s account of Mr. Goldberg’s career at CBS is filled with so many stories of repulsive elitism and prejudice on the part of his peers that it elevates Bias to must-read status. . . . His case is airtight."
—The Wall Street Journal
"The allegation of liberal bias in the media is not a new one. However, in this book the allegation is made not by a conservative but by a reporter for CBS News—an oldfashioned liberal who has seen the bias firsthand. Bernard Goldberg has written a courageous book and told a story that needed to be told."
—William J. Bennett
From the Publisher
IN HIS NEARLY thirty years at CBS News, Emmy Award- winner Bernard Goldberg earned a reputation as one of the preeminent reporters in the television news business. When he looked at his own industry, however, he saw that the media far too often ignored their primary mission: objective, disinterested reporting. Again and again he saw that they slanted the news to the left. For years Goldberg appealed to reporters, producers, and network executives for more balanced reporting, but no one listened. The liberal bias continued. Now, in Bias, he blows the whistle on the news business, showing exactly how the media slant their coverage while insisting that they're just reporting the facts.
About the Author
Bernard Goldberg is the number one New York Times bestselling author of Bias, 100 People Who Are Screwing Up America, and Arrogance. He has won eight Emmy Awards for his work at CBS News and at HBO, where he now reports for the acclaimed program Real Sports. In 2006 he won the Alfred I. duPont–Columbia University Award, the most prestigious of all broadcast journalism awards.
Most helpful customer reviews
8 of 8 people found the following review helpful.
I read it!
By S Young
(...)
Actually, I've always believed that the conservative cry of liberal bias was maybe just a bit overdone. For all of you who still think that, be sure to read the book - it belongs in the library of every American who understands that a free press is integral and necessary to our way of life. Note the "free" part of free press. While the government isn't filtering your news, the news media is.
The media isn't just failing us, they're sabotaging democracy. If Goldberg has told even just part of the truth, many in the media deserve to be branded as traitors and hounded out of the business - not because they're liberals or have a liberal bias, but because they're liars, and deliberately misleading the American public.
The media has a right to report in any way they like. But they have an obligation to distinguish between fact and editorial comment. They have an obligation to report fact without regard to the political consequences of that fact. If they elect to add editorial comment to their reporting and acknowledge it as editorial comment, well, that's their right as American citizens. But to deliberately, maliciously lie to us about what is happening and what it means is immoral and unethical. To fail to distinguish between news and editorial comment is unethical. To suppress news or deliberately lie about the facts to advance a political agenda is unethical.
If Mr. Goldberg is only partially accurate, the major media in this country is incredibly corrupt. If he's completely accurate, they're irredeemably corrupt. I shudder to think what the consequences are for our society. Our representative democracy only really works with an educated electorate. One wonders whether the media have noticed that they're no different in 2001 than the old Soviet Pravda and Tass were in the bad old days.
0 of 0 people found the following review helpful.
Bitter? If so, why not?
By Grimmy
I wonder why the author is frequently characterized as "bitter." My impression was that his tone was one of incredulity - he couldn't believe how warped some of his colleagues were, and he conveyed this by repetition and exclamation.
And if you read this book, you won't be able to believe the blatant bias and contempt for conservative America harbored by the media elite, who live in their own dream world where no contrarian viewpoint is to be heard.
More troubling are the accounts of how the news is regularly skewed to fit the media's view of how things *ought* to be - rather than how they really are. For example, how they "handled" pictures of a politically incorrect chain gang (too many Arfican Americans) ... how vital information is left out ... how labels are slapped on conservatives to portray them as fringe radicals.
Bitter? Well, why not? If you were constantly being targeted simply for exposing a bigotry run rampant, and trying to change it for the better, why not? Has it escaped anyone's notice that "The Dan" is quite a bitter person as well, allegedly nursing grudges for ever?
Finally the fatally flawed and damaging reporting on such vital issues as AIDS and discrimination are given a wider exposure. So many sheep get their news from the liberal media, it's no wonder so much hysteria is generated, so much time and money wasted (see virusmyth.org), so much hatred and anger towards conservatives.
For all its flaws - I wish the book were longer - this book is a wake-up call.
0 of 0 people found the following review helpful.
Thanks Bernard!
By dean_from_sa
I really appreciate a non-ghost written, first hand account of what really happened. While this book lacks the prose of many offerings, this book more than compensates by pulling back the curtain on a power opinion-builder in our society, the evening national news. He never stoops to "prettying reality" and shows us the "people" that shape our national debate. While it may not be intentional, Goldberg shows that national media's liberal bias repeatedly precludes capturing balanced reporting. He also demonstrates how far out of sync the national media is with its audience in "fly-over country". It also shows how story content selection is driven by the need for ratings, an obvious but ugly reality. BTW Goldberg makes it clear that he is not a Republican and had never voted for a Republican Presidential candidate. He simply deplores the slanted reporting he sees and wants to turn a strong light on it. It is comical how reporters, who make a living investigating and criticizing others, have such a thin skin when the tables are turned. I hope I don't seem to merely be enjoying the discomfort of others in this regard, but I feel this was a book that really needed to be written.
My copy of the book arrived from amazon on December 12 and I haven't been able to put it down.
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